WOW Resorts - Way of Water
Huahine’s first wild boutique reef resort, blending sustainable luxury with authentic Polynesian cultural immersion.
Client :
Way of Water
Location :
Huahine
Services :
Residential design
Date :
Budget :
$8,000
Project Description
The project involves the strategic acquisition, renovation, and expansion of the former Royal Huahine Hotel into the Way of Water (WOW) Resorts, a 5-star "Wild Boutique Reef Resort" in Huahine, French Polynesia. This venture introduces a pioneering hybrid business model that merges traditional luxury hospitality with a blockchain-based fractional ownership program. Located on a prime site featuring 11.5 hectares of land and a 1.5-hectare maritime concession, the project aims to revitalize a distressed asset into a sustainable, high-yield eco-destination.
Project Objectives
Asset Revitalization: To redevelop a distressed property into Huahine’s first true 5-star luxury boutique product, capturing a rare first-mover opportunity in a less commercialized market.
Hybrid Revenue Model: To combine two engines of growth: luxury hotel operations for recurring revenue and a tokenized timeshare program to generate immediate treasury inflows and liquidity.
Market Positioning: To offer an authentic Polynesian experience with Average Daily Rates (ADRs) positioned 30-40% below Bora Bora benchmarks, attracting both aspirational travelers and smart investors.
Sustainability Leadership: To establish a Green Key certified resort anchored in ESG principles, featuring solar power, waste recycling, and marine conservation initiatives.
Services Provided
Real Estate Development: Renovation of 41 existing bungalows (Garden, Beach, and Overwater) and the construction of 40 new premium villas for a total of 83 units.
Infrastructure & Access: Construction of a new dedicated jetty in Fitii, road connections to the resort, and installation of renewable energy systems including a 200 kWc solar plant.
Tokenization & Sales: Management of the "WOW Tokenization Framework," offering blockchain-secured fractional ownership (timeshare) with transparent treasury management and re-buy liquidity options.
Hospitality Operations: Delivery of full luxury resort services, including farm-to-table dining, a Wellness & Yoga Academy, and curated marine/land excursions.
Project Timeline
Phase 1: Renovation & Reopening (2026 – 2027)
Renovation of all 41 existing bungalows, modernization of core facilities (restaurant, pool, reception), and completion of infrastructure upgrades (jetty/road). Pre-opening marketing under the "Huahine Reborn" theme.
Phase 2: Expansion & Upscaling (2028 – 2029)
Construction of 40 new premium villas, a second fine dining restaurant, and the Wellness & Yoga Master Academy. Expansion of the tokenized treasury.
Stabilization (2029 Onward)
Full operational maturity with a projected cumulative AUM (Assets Under Management) treasury of USD 110–115 Million and stabilized EBITDA margins of 35-40%.
Budget Estimate
The project requires an initial investment of approximately USD 13 Million, with a total treasury potential exceeding USD 100 Million through token sales.
Phase 1 CAPEX (Renovation): ~USD 7.84 Million (Includes ~USD 4.54M for villa renovation and ~USD 1M for infrastructure).
Phase 1 CAPEX (Purchase): ~USD 7.29 Million.
Phase 2 CAPEX (Expansion): ~USD 7–8 Million.
Projected Revenue (Phase 1): ~USD 6.2 Million annually from hotel operations.
Key Project Team
CEO & Founder (Gianluca Bin): Visionary entrepreneur based in Dubai and Tahiti, founder of Rakstar Solutions and WOW Resorts, specializing in bridging innovative ventures with strategic opportunities.
Financial Strategy (Paolo Siligoni): Founder of Swiss Crowd SA, overseeing treasury management, tokenization technology, and investor relations.
Local Partner (Toanui Llaona): Digital entrepreneur ensuring cultural authenticity and community engagement within French Polynesia.
Architecture & Design (Dan Ameresekere): Founder of Design One Studio, responsible for integrating Polynesian authenticity with boutique luxury design.
Commercial Director (Antonio Stimoli): Expert in digital marketing strategies and international sales funnels.
Luxury Advisor (Summer Sayed): CEO of Luxuria, providing access to UHNW travel networks and VIP guest experiences.
Additional Features
Blockchain-Backed Ownership: The resort is the world's first tokenized wild-boutique resort, allowing investors to purchase "tokens" representing 2-week usage rights, secured by blockchain technology.
Liquidity Mechanisms: A "Re-Buy Clause" allows token holders to sell their tokens back to the resort at market price minus 20% or utilize a Rent-to-Buy model after Year 5.
Green Key Certification: The project is designed to meet strict environmental standards, utilizing an eco-digester, solar energy, and local hiring practices (50%+ local employees).
Dual-Revenue Resilience: The business model reduces financial risk by combining recurring hotel income with substantial upfront capital from the timeshare treasury.
